Building Brands from Scratch

Building Brands from Scratch

If you are looking to build a brand from virtually nothing and with limited resources to advertise nationally/globally then here are some simple yet effective ways to start building a brand from scratch: Find a core dedicated following. These are probably going to be...
Content Creation That Counts

Content Creation That Counts

We’ve all heard the phrase ‘content is king’; it has already developed enough usage to have earned the moniker of cliché.  The phrase, which was famously coined by Bill Gates in 1996, still stands true, perhaps even more so in today’s culture. The trouble is, in...
Advertising: Branding vs Call to Action

Advertising: Branding vs Call to Action

There are two key types of advertising and both are critical to making a business successful, the first being ‘Branding’. Now branding advertising is hard to track the response of, sometimes it feels like it’s not working or is a waste of money but don’t be fooled...